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The Korea Baseball Organization (KBO), which organizes professional baseball, extended the broadcasting rights contract with the three terrestrial broadcasting companies (KBS, MBC, and SBS) for an annual average of 54 billion won and 162 billion won over three years.
The KBO Secretariat announced on the 29th that it has extended its partnership with the three terrestrial broadcasting companies by three years from this year to 2026 by maintaining the largest annual contract size for domestic professional sports broadcasting rights. KBO and the three terrestrial broadcasting companies renewed their broadcasting rights for the previous four years (2020-2023) at the same level as 216 billion won (54 billion won annually). With this decision, professional baseball fans and viewers can watch professional baseball on terrestrial broadcasters and the five major cable channels (KBSN Sports, MBC Sports Plus, SBS Sports, SPOTV, and SPOTV2).
The three terrestrial broadcasting companies have the right to directly broadcast KBO league games on terrestrial TV, as well as the right to resell broadcasting rights to cable and IPTV pay channel operators, video coverage, and reporting rights. KBO said, “We have held various discussions to expand the base of the KBO league through negotiations on broadcasting rights with the three terrestrial broadcasting companies since the beginning of last year. We have come up with cooperation measures such as broadcasting the production of KBO League regular and postseason games, expanding the use of broadcast cameras and special filming equipment, and improving the quality of broadcasting, including cooperation in building an archive video database, he said.
Meanwhile, KBO selected CJ ENM as a preferred bidder for the wired and wireless broadcasting rights (new media) business through its marketing subsidiary KBOP in January. CJ ENM, which is known to have spent 40 billion won a year in the bidding, was given priority negotiation status and is currently in talks with KBO. CJ ENM is expected to monopolize professional baseball new media broadcasting services by 2026 and provide professional baseball broadcasting through its online video service (OTT) without any plans to resell broadcasting rights such as portal sites.
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